Applied buyer behaviour in global context Essay

Applied buyer behaviour in global context - experiment ExampleCurrently there are six main releases of iOS. These include iPhone, iPhone 3G, iPhone 3GS, iPhone 4G, iPhone 4GS and the latest iPhone 5 (Beavis 2012). The apple Company launched four TV advertisements. One advertisement focalizeed on the new ear pods plot the three showing take out the devices new features. Thumb is one of the four ads that justify why despite the phones taller display users will still be able to realize the whole touch screen with their thumb. The Cheese advertisement shows the iPhones camera application capturing a birds-eye photo of a group of children in fancy dress. The adverts were narrated by Jeff Daniels the star of Dumb and dumber and Newsroom. Physics shows off the design, size and weight of the iPhone 5. The advert shows the larger 4 inch display and the thinner profile of the device. The stiletto heel explains why apple chose the new design of the headphones. IPhone 5 TV advertisements Cheese Thumb Ear flop According to the Apple website (Beavis, 2012 pg. 01), the new iPhone 5 is eighteen percent thinner than iPhone 4S (7.6mm), it is lighter by 20% at 112grams. The bigger screen is 4-inch screen with 169 aspect ratios and an 1136 x 640 resolution and a retina display of 336ppi. The new iPhone is sold in two colors, black and white with different storage capacities. In comparison to the preceding advert, the iPhone 5 advertisement concentrated on the awesome features of the iPhone. Labeled the Genius ads the previous advertisement campaign consisted of three Television advertisements that were broadcasted during the Olympics Opening Ceremony and depicted an Apple worker (Genius) assisting some(prenominal) Mac owners in un believably situations. The first Advert showed the Apple Genius on a shroud helping a Mac owner make an anniversary film for his wife after forgetting the occasion. In second advert, the Apple Genius answers the door in his uniform at four in the good morning to an expectant father who wants to make cards to send the family to announce the birth of the baby, during this time the wife is in labor. The last one depicts the Apple Genius that bought a PC that is a Mac (Trenholm, 2012). The main focus of the Genius advertisement was to show potential customers that Apple has a team of experts available to attend to them should they meeting problems while using the unfamiliar operating system. It ended up offending the public who thought that it lacked creativity. IPhone 5 target market Demographically, iPhone targets consumers aged between 18 and 35. These are mainly the youth population placid of students and young professionals. They must be from a working class and mainly urban dwellers. Features of iPhone that are psychologically appealing to the consumers include stylish appearance, countless applications, multimedia, sensitive touch and user friendly technology. However, the main parkway force towards the purchase of an iPhone is the brand name. Image conscious individuals attach feelings of privilege when using iPhone. Such concourse are also fashionable, and in order to stay abreast with the current technological trends, they are likely to purchase every new release of iPhone. IPhone also appeals to tech-savvy individuals, attention seekers and extroverts (Piercy & Nicouloud, 2012). Furthermore, study shows that the majority of iPhone users posses similar extension traits. For instance, they are lavish spenders who mainly buy branded products and are socially