Compare and Contrast Research Methods Essay Example | Topics and Well Written Essays - 1500 words

Compare and Contrast Research Methods - Essay Example These research methods are applied in almost every field of study but their implementation in the field of business management and marketing is slightly more. For testing and analyzing quality measures, this research method plays a vital role and its significance holds a prestigious supremacy. In research methods, qualitative measures provide essential information which eventually helps in the formation of hypothesis. It has given a new sphere and horizon to the field of business management and development process in refining these techniques more is taking place (Hair, Celsi and Page, 2011). Following are some of the renowned qualitative research method approaches along with the comparison and debate with projective techniques. Their significance in business administration and usage is discussed with a conclusion to get an exact idea about the implementation and implication of these research methods and projective techniques in the mode of studies. Focus Groups To examine the impact of a product or service in the market, a focus group session is the most recognized technique. Focus group is basically a qualitative set of methodology in which people from diverse backgrounds are invited and a discussion session takes place. The discussion session is controlled by a moderator. ... (Blumberg & Schindler, 2008). (Lewis & Saunders, 2009) demonstrate that the implication of this research method is widely done in almost all major modes of studies. This gives a horizon that what actually people think. Focus group participants can vary from research to research. For instance to check out the performance of a car, focus group discussion takes place. The panel members in this discussion would be product manufacturing engineers, consumers, analysts, journalist, market guru’s and future potential customers. Their depiction of thoughts will be the quintessence of this discussion. Moderator will ask certain focused research based questions from the panel members. Members upon their respective turn will present their views. The proposition of this tactic is mostly done in the subject of psychology, sociology, marketing and its sub branches, human resources management etc. Market Surveys To get the concrete picture about the thinking of consumers, market surveys act a s the backbone. It has vast implication and is done in approximately research work. Market surveys provide the various ideas of people about a product, service or any other issue. People from diverse backgrounds provide their review about a certain product or service. They also bluntly demonstrate that what are the shortcomings and plus points of the product. Their representation of non fragmented thoughts makes this research technique powerful. Literate, illiterate- all consumers present their ideas clearly (Eriksson & Kovalainen, 2008). Market surveys are done in all the capacities to check out the positioning of a product or service. For instance to check out the impact of a certain mobile phone among users and customers, cell phone market survey will be done

IT Strategy and Management Essay Example | Topics and Well Written Essays - 1000 words

IT Strategy and Management - Essay Example This translates to the process of evaluation in order to have the right personnel attending to it (Jenner & Kilford, 2011). Therefore, the planning includes preparation, startup, feasibility, definition and planning, implementation and closing down the programme. With this in place, the programme manager deliberates on the right people to work on the programme. Programme manager is mandated to develop a definition of the programme. He is responsible for the timely delivery of the programme. This translates to proper coordination of the project at all stages. He has to ensure that every individual in the execution of the project delivers on his part. This involves coordinating with supervisors in order to have updates on the progress of the programme. The programme manager has to ensure that the programme is of the required quality. All resources required for completion of the programme are on his hands. The sponsor is considered to be the most senior member of a programme. Therefore, the sponsor is mandated in authorizing a programme in regard to its intended purpose. Sponsor has also the mandate of appointing senior responsible owner who is responsible for representing the interest of the sponsor. In situations where the owner is not around, the senior responsible owner has to ensure that the programme goes as planned. He is responsible for approving several operations of the programme in the absence of the sponsor.

Witch-hunt in Scottish society Speech or Presentation

Witch-hunt in Scottish society - Speech or Presentation Example As such, when a new team of leaders took office in the 1649-1650, whereby the new leader Kirk Party attempted to clean out all the sorcery and witchcraft within the society by making it a godly state, these witches faced total extermination (Davies & De Blecourt, 2004: P.150). Any witch identified within the society was brought to court for judgment, and killed through hanging if found guilty. He therefore ordered a continuous hunt for all witches, and those found faced judgment and prosecution at ad hoc courts (Dingwall, 2003: P.78). Most of these witches who found guilty died in the hands of their prosecutors. These ad hoc courts eliminated most f the witches found because they did not have any lawyers to defend them at these hearings. This was the Great Scottish Witch Hunt, which occurred between the periods of 1649-1650, consisting of a number of witch trials across the land of Scotland. This is among the five major witch-hunts identified within the country in the modern days of Scotland that recorded the largest volumes of executions within a single year (Ewan and Nugent, 2008: P.49). This paper covers the events that took place during this witch-hunt period, the effects of these events as well as the challenges and successes recorded at the culmination of these events. A number of resources deal with this topic on the witch-hunt period in Scotland (Goodare, 2002: P.15). However, most of them are not clear as to what exactly happened, i.e. not all of them give a clear account of events as they happened after the radical Kirk party took leadership and empowered the Presbyterians church leaders to hunt out for witches within the community and bring them to justice. This is because they felt these witches and wizards were the main cause of calamities and suffering within the community (Graham, 2008: P.160). One single author by the name Brian Levack produced a complete count of events on the witch-hunt period of the Scottish land, especially dealing with the concepts of law, religion and politics that in one way or another propelled these activities (Henderson, 2008: P.179). In addition, the author covers on some topics the reasons why witchcraft was so widespread in the society, as well as the effects of these black-magic activities on the land (Larner, 1981: P.32). However, there are other sources, though skeptical in a way, that cover the topics raised on witch-hunt in the Scottish land. These topics cover a few concepts on the occurrences during this period as well as put across a clear account on all events that occurred during the period (Levack, 2008: P.92). As such, it was very challenging to conduct this research especially because no single book, article, or journal covered conclusively all the events that took place during the Scottish witch-hunt (MacDonald, 1997: P.358). Most of these resources only provided sketchy topics on the events, or a particular opinion of an individual, which might not necessary portray the real fac tors the led to or caused the events under consideration (Notes and Comments, 2002: P.240). Furthermore, they do not provide the effects of these ad hoc court trials, especially since the accused did not get an opportunity to plead their case. They only chance they have to exonerate themselves from the accusations placed against them were to provide proof of their lack of participation in these activities (Toivo, 2008: P.67). However, this led to even more bloodshed in the society as these accused witches pointed out on their friends and other counterparts, which expanded the witch-hunt in Scotland (Whatley,

What is the Truth Essay Example for Free

What is the Truth Essay When a person goes to court and is asked to tell the truth the whole truth and nothing but the truth, can we assume that the person giving the statement is telling us facts that are based on a past occurrence or are they actually giving us what they think is the way something happened during that past occurrence? The main problem that we see here is that someones truth is someone elses false. If someone testifies that the sky is blue is it really blue or is blue the only part of the sky that they can see. This is where some problems start to arise. The notion that someones truth is someone elses false can be a little hard to understand at first. The best way that it can be explained is that in some cultures our truth is not going to be the same as theirs. For example John Locke said that whatsoever is, is this would not be the same truth as Socrates idea of a chair (or Platos eidos-the ideal form of the chair). By Lockes statement we have to accept the chair as being there as truth. By Socrates statement we have to accept that the chair really is not there but the Idea of the chair is. Socrates statement leads to many other questions about truth, because many times, Socrates, himself, tended to doubt that he knew anything at all. But, if you follow his idea to the end then you will find nothing but more questions. For example his idea of a chair is a bunch of molecules bound together to form a shape that one can perceive as a chair. You can take this even further by saying that the molecules are formed of atoms that are positive or negatively charged to form an idea of a molecule. We are still trying to determine what the truth of the chair really is. Lockes stand is that we need to accept the form of the chair as it is and not question what the ideal form of the chair is or was or is going to be. This is one of the many problems that can arise out of different times and/or schools of thought. If you take Socrates side on this argument you will probably never find the truth in our court system. However if you take Lockes side of this argument then you still probably will not find the truth either, although it may be more likely. To tell the truth you have to know what the truth is. The definition of truth is Conformity to fact or actuality what this means is that a person who is telling the truth must not elaborate or use any adjectives to describe a situation they must state facts. For example if the question is what color is the sky? Then the reply must be the color of the sky that I could see was blue. This lets the questioner know that although the sky is blue it is many other colors that the eye can not perceive. For any person to know the truth the first thing that they have to admit to is that they really only perceived certain situations that they saw, heard, or seen to be true. Once they do this they can start to understand what the truth actually is. Hence all human truth is limited. Take for instance the movie The Matrix. Is Neo seeing the truth when the machines have him plugged up to a computer program? Or is he seeing the truth when Morpheous unplugs him and shows him the real world? In either case you could say that Neo is seeing the truth because he can taste, see, touch, hear, and feel in both places. As you can see it is going to be rather difficult to tell the truth. A question about how truth is developed also arises in the movie The Matrix. How did Neo even before he was contacted by Trinity sense that something was wrong? Was it because he was born with a second sense or is everyone able to sense this wrong if they just open up their minds. Immanuel Kant said that if a person undermines his foundation on his house and watches it fall he probably knew that it was going to happen anyway. So even though Neo took the pill and found out that his life was not real according to Kant he already knew that. The next part of the Question is to tell the whole truth. Already we have seen how difficult the truth is, but now it seems that this part of the phrase already assumes that you have lied about the first part of the phrase to tell the truth. If you told the truth then you would not have to go back and retell it. An example of not telling the whole truth is if someone gave witness to a murder, and they did not tell the whole scene that they witnessed. If they told a lawyer that they saw a person getting stabbed with a knife forty nine times, and the lawyer did not let them finish their thought or accounts of the murder then they gave false witness to the whole truth. The reason that they would have given false witness is that they did not finish telling the lawyer that after they saw this person stabbed forty nine times that he got up and bowed because it was all part of some street corner magicians act. So how can we tell if the whole truth we here is actually the whole truth and not a lie? The whole truth is almost impossible to achieve. The reason that this is so is because if someone tried to give the whole truth of a situation then they would be there for a very long time trying to give factual evidence of something they saw. On the other hand if the court had time and listened to the Whole truth then many cases would never be overturned in an appeals court. Not only those two, but everything is constantly changing (Heraclites vs. Parmenides, with his notion that things are still and trustworthy). The really interesting part of the statement to give the truth the whole truth and nothing but the truth is the last part. If taken in context with the whole phrase you will see that this part assumes that you have lied again, and now someone wants you to give them nothing but the truth. The definition of no thing is Something that has no. independent.. existence. If you take this definition of nothing and add it to the rest of the phrase you get no existence of anything except facts or actualities. So in theory the person asking this statement asks you three times for the same thing just in different ways. All in all there seems to be many intricate problems with the statement To tell the truth, the whole truth, and nothing but the truth I find it hard to believe that our court system gives the people a fair chance to be heard and represented in a fair and truthful trial. One of the reasons is that we all have prejudices and tend to hear and see only what we want to hear and see.

Product analysis of tiger biscuit

Product analysis of tiger biscuit Tiger Biscuit-Milk that are owned by Kraft Foods is the product that we chose to analyse on. This is because we find that, it interest us on how a big company like Kraft Foods actually plan their marketing strategies to compete with many other of their competitors on one of their major business portfolio, which is the snacks category and position them well in the market. Tiger Biscuit are first launch in 1997 in India by the Britannia Industries. It became the companys largest brand among its portfolios in the first year of its launching until today. Tiger Biscuit is a glucose biscuit that are mainly made from wheat and milk to enrich its nutrition and healthier compare to other glucose biscuits in the market. The main target market of this biscuit is the kids. Therefore, they make improvement in their biscuits by offering various choice and flavour. It is tasty and affordable to suit the modern mothers who want the best for their kids and take the role to enable their kids to compete in todays world. Recently, Tiger Biscuit are enriching Iron Zor in their biscuit which attempt to address the problem of iron deficiency among the society, either young or the elderly. SWOT analysis is an overall view of the businesss strengths, weaknesses, opportunities and threats. Strengths and weaknesses are the positive and negative trends in the internal environment of the business which are under control while opportunities and threats are external factors that are not under a businesss control. Kraft Tiger can use their strengths to overcome their weaknesses, capturing the opportunities in the external environment to gain advantages and minimizing their threats. They can be benefit from a SWOT analysis by knowing and understanding their current position before make any further decisions and plans. Therefore, SWOT analysis plays an important issue for Kraft Tiger Biscuit. The following are the SWOT analysis of Kraft Tiger Biscuit-Milk. One of the strength of Kraft Tiger is they are well-known. The reason they became so well-known is because they already exist in the market for a very long period of time and also through advertising in the television. Besides, it is used by McDonalds as part of the promotion as gimmick. This will make it even more well-known. On the other hand, Kraft Tiger gives public a healthy concept and image. As we can see on its packaging, it mentions six pieces of Kraft Tiger equal to one glass of milk. It would help in bones growth and also build stronger teeth. It has lesser calories and fats in their bars too compare to others, yet it still tastes nice and suitable for all level of ages. Next, Kraft Tiger is readily and easy access. Customers can get it anywhere such as malls, Seven Eleven franchises and markets which are near to their place. The price is reasonable and affordable too compared to the nutrition value it contains. Last but not least, the packaging for Kraft Tiger is handy. I t is very consumer-friendly as it can be carry along easily. The weaknesses Tiger include its business liquidation. By facing this problem, Kraft Tiger would cut down the cost of production and thus this will affect its business performance at the market. Besides, Kraft Tiger has high sugar level. Nowadays the customers are concern about the food ingredient, they always want for less sugar and less salt. They would go for more organic biscuit rather than too sweet. The opportunity of Kraft Tiger is the changing of consumers lifestyle. Nowadays, part of the society are made up of working parents, which means they would not have enough time to prepare breakfast for their family. Thus, Kraft Tiger can help to replace the parents duty to prepare a nutritional snack for breakfast. Besides, Kraft Tiger positions their milk-flavoured biscuit as healthy snacks. Parents would allow their children to purchase rather than purchasing other unhealthy snacks. It is everybody favourite, for parents and children. Another opportunity of Kraft Tiger includes the growing demand in the snacks and savoury market in these few years. Women always look for better body shape and thus, some of them will skip meals for maintaining or slimming down their body shape. Therefore, they will go for healthy snacks such as Kraft Tiger which will make them full, yet not fattening. There are many competitors in the biscuit industry, such as direct and indirect competitors. Direct competitors are such as Soda Crackers and Chocolate Love Letter. They will actually compete with Kraft Tiger in the biscuit field. While indirect competitors are the tit-bits, such as London Ring Tomato, Happy Nuts, etc. Although they are in different categories with Kraft Tiger, they still can be classified as wanting a share of the same cake. All of these either direct or indirect competitors will somehow affect Kraft Tiger in the market. Beside, Kraft Tiger facing is  [1]  the rising of the input costs such as sugar. The higher the production cost will lead to the increase of the product price which will decrease the biscuit demand. Product Analysis According to the norm of marketing, every product that is offer in the market has its stages of life cycle. Product life cycle stage is separated in four stages, which are the introduction stage, growing stage, maturity stage and decline stage. Introduction stage is when a product is new in the market where people have limited awareness on the product. The company will take marketing effort to build a market for their new product. The usual marketing efforts taken are carrying out research on the similar products prices among the competitors to set an average and affordable price for the new product. This is done to help the company to build their product share market among the potential buyers to try on their new product which they have minimal knowledge about. Besides that, the company will not produce and distribute the product in a large scale just yet. This is because the company could not estimate the responds of consumers demand in the economy. Therefore, distribution is done selectively. Promotions are also done by aiming on the innovator and early adopter of the product to boost the potential buyers interest in buying the product. After taking necessary marketing efforts, company will analyse the responsiveness of consumer in the market towards the product. If the responses are satisfactory, company will implement marketing mix in their marketing strategies in order to expand their products market share. On the other hand, company will also increase their production to meet the increasing demand in the market. New features are added to the existing product to enhance its quality and broaden up the choices for the customer. At this stage, company will maintain their price to encourage new customers to purchase their product at the same time help the company to remain competitive in the market. By now, the company would then broaden their network of marketing intermediaries such as retailers or wholesalers to make their product available in more areas. Promotions are aimed on the existing customer to create a beneficial long-term relationship and also to influence more potential consumer to buy their products. The third stage of the product life cycle is the maturity stage where the companys sales are more stable and competition will arise among the competitors. At this stage, the companys objectives is simply protecting their market share and make profits from it while it still have the ability. In order to protect their market share, company will keep their products price lower than before to remain competitive in the market. They will also emphasize their promotion on the differences between their products with their competitors. The company will also make improvement in their existing product to create brand preference in the consumers mind so that the consumer will be able to differentiate their products from the competitors.  [2]  Distribution of product will be more intensive, where incentives are given to the distributor to encourage preference from competing products. The final stage of the product life cycle is the decline stage where sales will drop drastically. Usually the company will either continue producing, but in a limited quantity to fulfilled the demand of the loyal customer or stop their production as it is no longer profitable to them. There are also company that will continue the production but add a few new features into the product. Based on the product life cycle stages, it is believe that Tiger Biscuit is in the growing stage. Based on Krafts fact sheet, it is show that confectionary and snacks have become their major business portfolio which is 13.7 billion (29%) and 10.4 billion (22%) respectively. In such circumstance, when the company focused on the product portfolio this will indicate that the portfolio is making profit for the company. Therefore, when the portfolio is making profit, the company will make improvement in their product to broaden the choice to build their market share and brand preference among the consumers. It is clearly stated that snacks segment, which Tiger Biscuit-Milk is categorised, there are many flavours and choices make for the consumer to build their brand preference compare to their competitors such as Nestle. As a consumer, we can see that there is no major price change in the price of Tiger Biscuit-Milk since the launching of the biscuit. Tiger Biscuit-Milk is also easily fou nd in the market in any retailer, this would mean that the range of distribution of the biscuit is widely encourage by the company. Core product Core product is defined as the satisfaction a customer expects from a goods and services purchased. It can also be explained as the non-physical benefits of the product that are delivered to the customer. Based on Tiger Biscuit, the mass market brand, the core product is the nutrition content in the biscuit. Besides that, customers experience the convenience that the product provides for the customer. For example, parents who buy this biscuit for their children can ensure that their children are consuming healthy food which contain less chemical content and at the same time having sufficient nutrition and be rest assure that their children will not be malnutrition. Other than that, for busy people who are always in a rush can have this biscuit while travelling so that they can keep themselves from hunger. Apart from that, people who are on diet can fill their hunger by eating the biscuit and gain from its nutrition. Actual Product Actual product is defined as a tangible product which is consumable such as the brand name, quality, style or idea which customers are buying. Our choice of product which is Kraft Tiger Biscuit-Milk is one of the main biscuit consumer choose because of the guaranteed and assurance of its quality. Kraft created its own brand name which is Tiger biscuit among other competitors such as Parle-G, Danone, etc. For example in Malaysia, when we see a packaging which has this animated tiger on it, without a second thought we would identify it as Tiger biscuit. The design of its packaging created an image for the product itself. Quality wise, Tiger Biscuit-Milk offers a wholesome nutritional ingredient such as glucose, milk, wheat and iron zor. There are various vitamins and minerals in the biscuit that are sufficient for a human daily nutrition requirement. This will help to prevent malnutrition in any human being especially children in the third world country that are most prone to malnutrition due to the overpopulation issue in the country. This biscuit can also be consumed by children that are growing because of the high content of calcium which will help growth and healthy bone. The packaging of Tiger biscuit changes from time to time to enhance a new level of product. For instance, looking at one packaging for a long period of time would bore the consumer. In order to attract new and existing consumers attention, producers would create a whole new look for its product. Augmented Product The third level of a product would be augmented product. Augmented product is defined as the non-physical part of the product or value-added services such as a warranty is given when you purchase a car or maybe electronic appliances. As for Krafts tiger biscuit, its not just a biscuit like any other in the market but a biscuit that puts healthy lifestyle as their main priority. Other than that, Krafts Tiger Biscuit also provide customer service online whereby consumers are able to contact them if theres any enquiry. This service provide customer with further information on the product. Segmentation and Positioning Strategy Nowadays, consumers in any market have different in their wants, resources, location, buying attitudes, and buying practices. Companies recognized that they cannot satisfy to all consumers in the market because they are too many, too widely scattered, and too varied in their needs and buying practiced. For this reason, the companies themselves will make changes widely in their abilities to serve different segment of the market. Through market segmentation strategy, companies recognize the large, heterogeneous markets clearly and then divide them into smaller segments that can be reached more effectively and efficiently with products and services that according with their unique needs. What customers will we serve? There is 3 ways segmentation that used in this product; it is Age and life-cycle segmentation, Occupation segmentation and Flavour segmentation. Flavour segmentation Different people have different habit, need, and personality. By this segmentation, different people have different flavour on their food. Some people like the chocolate flavour, some people like vanilla flavour and etc. Maybe some of them like two or more of the flavour such as someone like chocolate and also strawberry flavour. Our product had chosen the milk flavour biscuit. Clearly, it was only suitable for those people who like the milk flavour. Age and life-cycle segmentation This segmentation separates the consumer according to the consumers age and provide different product to the related consumer. In this product, it can be divided into age below 18, 19 45, and 46 and above. In the category age between 19 and 45, it was formed by adults. Most of them are occupied now, or starting to develop their own career. All of them are busy to do they work and no such time to having a packet of biscuit. Besides that, most of them like to have a proper meal rather than the biscuit because they consider the biscuits cannot make the stomach full. For the category age 46 and above, most of them are senior citizen. The body functional decline also happened at this stage. Biscuit which contain high sugar are not suitable for them because it increase the risk to getting diabetes. In the age below 18, most of people in this category are teenagers. It can be say is the developmental stage of human. Puberty also happened at the age between 12 until 18. They consumed the en ergy more than the other categories. So, the biscuits that high sugar, high nutrition and tasty are just right for them. Obviously, the category that most preferable for this segmentation are the category age below 18. Occupation segmentation This segmentation is dividing the consumer according to the occupation. Occupation can be defined as the activity, career that occupies a persons attention, or principal activity in your life that you do to earn money, continue the life. In this segmentation, it can be segment to many kind of occupation. After analyzed and categorized, it can be divide as professionals, workers and students. Professionals and workers mostly is the technical, strenuous, and time-consuming job, most of them will busy on their job. Same reason as the age segmentation on the above, they will prefer having a proper meal than the biscuit. So, students are the most preferable consumer in this segmentation. It is because almost of them are teenagers, they can have this kind of biscuit as their breakfast or lunch during school time. Moreover, the quantities of biscuit exactly satisfy the students food intake and also convenient to carry to school. Market Targeting After the market segmentation process incurred, the next step is market targeting. Market targeting is a process for a firm to estimates the various types of segments and choose which segments suppose to be serve are the best to the firm and consumers. For the segmentation above, flavour segmentation is the best target market for our product. It is because our product only has exactly one flavour, which is milk flavour. Once this product manufactured, the buyers of this product high probability are the milk flavour buyers. Market Positioning Market positioning is when marketer uses some ways to influence the consumers impression of the products or brand relative to the impression of competitors brand or products. A firm will then show the products advantages that are able to compete with their competitors. Its main objective is to position the good image of the product or brand in the consumers mind. For our product, its main objective is to care for consumers health. Besides that, it put a tiger as its logo to symbolize a powerful, energetic animal. Hereby, this creates consumers confidence to obtain energy resources by consuming this product. Besides that, the ingredient of this products show that contains eight kinds of vitamins and six kinds of minerals. One of a special mineral that our product provided is calcium. Calcium is an important component of a healthy diet and necessary mineral for life. Building stronger, denser bones and keeping bone strong are the main function of the calcium. Calcium can be found in mi lk, cheese, and yogurt. Knowing that our product is milk flavour biscuit that contained calcium, it have adequate requirement to compete with another biscuit manufacturer. Competitors In a market, once a new product appears, it will face competition with another product. For this product, it had faced a competitor that is Jacob biscuit. Its competitor, Jacob biscuit used the slogan Jacobs Walk of Life which mean it product can accompany the consumer as long as the consumers lives. It has strongly competitive with our product because their main objectives are the same with our product that is to take care of the consumers. Consumer behaviour Consumer buying behaviour is defined as the process of decision making and involvement of a consumer in buying a product. Every consumer has different buying behaviour towards purchasing a product. The type of buying behaviour of a customer varies greatly between each consumer based on their level of involvement in purchasing the product and intensity of interest in purchasing the product. The level of involvement in purchasing a product varies based on price, income level, risks faced, and frequency of purchasing. There are four categories of consumer buying behaviour which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Complex buying behaviour is where the buyer has high involvement in purchasing the product, for example, buying a house. This is because the product that the buyer wants to purchase is expensive, risky and purchased infrequent. The buyer would also be able to see significance differences between the compared products and the potential products. Dissonance-reducing buying behaviour is when there is high involvement in purchasing the product but the buyer sees few differences between products, such as buying a carpet for the living hall. This is because the product could be expensive or purchase infrequently and there is a risk of buying one that do not suit the environment of the hall but there are no significant or few differences between the carpets sold in the market. Variety-seeking buying behaviour is where the buyer has low involvement in purchasing the product but sees significant differences between the products. For instance, when consumer wants lunch, he will do research on the food or to look into the food price as much as purchasing a car because food is a necessity. But the consumer is very particular on the taste of the food. Therefore, he will switch to other restaurant to seek for varieties. Habitual buying behaviour is when there is low involvement in purchasing a product and sees no significant differences between products. For example, when purchasing household necessity such as sugar and salt. Consumer does not see the brand differences because it is something that they purchase often. Based on researches of Tiger Biscuit-Milk, it is clear that the consumer buying behaviour on this product is the variety-seeking buying behaviour. Generally, no consumers are highly involved in purchasing a biscuit. All that the customers require is the differences of Tiger Milk Biscuit compare to other glucose biscuits in the market. What differentiate Tiger Milk Biscuit to the other glucose biscuits in the market are the social responsibilities that Tiger Biscuit have upon the customers by providing nutrition in their biscuit to prevent hunger and malnutrition to occur. Almost all of the consumers will go through five decision making process before, during and after they purchase a product. The five decision making process is the problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision respectively. At the very beginning, the consumer will have to identify what is the problem that they are facing and think of a solution to solve the problem. An example based on Tiger Biscuit-Milk, when a consumer is hungry but at the same time, he is in a hurry to work. He does not have sufficient time to have a proper table-top breakfast, so, he can choose to stay hungry or to buy something light to fill his hunger. It can be bread, biscuit or etc. The second stage is the information search where the consumer can get information by either doing research, friends and family (reference group) or advertisement. He goes into a store and enquires the store assistant (reference of information) for suggestion of snacks he can have for breakfast. The store assistant suggested Tiger Biscuit-Milk, Oreo, Gardenia -tuna bread and etc. (gain of information). Third stage is when the consumer evaluates the information that he gains from the information search and evaluate which is the best after comparing the information. He will compare all the information provided by the store assistant to identify the best choice. Usually when there are minimal brand differences, consumer will make decision based on their brand preference. After evaluation the suggested ideas, consumer will decide which is the best choice for them and which brand that they prefer if there are few differences in the economic factor such as price and quantity. If there are significant differences between the products, consumer will know which exactly is better. He decided to buy Tiger Biscuit-Milk as it is healthy and nutritional. This is the purchase decision that the consumer made. Lastly, post-purchase decision is the stage where the consumer had already try the product and identify whether are they satisfied or unsatisfied with the product. In this case, he will try the biscuit and identify whether he like the taste of the biscuit or not. If he is unsatisfied with the biscuit, he will not buy that biscuit again. On the other hand, if he is satisfied, he will tell his network (friends family) how good is the product. If this is the case, he is indirectly promoting the product on behalf of Tiger Biscuit. Conclusion In conclusion, Kraft Tiger biscuit became a brand name itself in the market and is recognized worldwide. Based on reports, this product is at a growing stage which experience sharp increase in profit and strengthening of customer relationships. Besides that, the three level of a product like core,actual and augmented product explains the benefit of the biscuit to consumers. This section would partly determine the post-purchase decision on a customer. Segmentation is the next section whereby it occurs 3 ways which is flavour, occupation, and age/life cycle segmentation. Company will then target the segemented market and position it. This process enables the product to fit in a certain segment in the market which will lead to maximum profit. A factor that may influence the Kraft Tiger biscuit sales would be their competitors mainly Jacobs and Parle-G. Competitive market means Kraft need to work on producing a better biscuit compare to its competitors. Hence, consumer would benefit from its improved biscuit from time to time. More over, consumer behaviours would determine Krafts relationship with its customers. There are four categories which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Researches show that variety-seeking behaviour is involved in purchasing Kraft Tiger biscuit due to its low involvement and brand differences. Lastly, consumers will go through five decision making process before, during and after they purchase a product which is problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision. Consumers will go through the first four stage before purchasing the biscuit and the last stage after trying the biscuit.

Personal Writing: Our Trip To See The Band last One Standing :: essays research papers

Personal Writing: Our Trip to See the Band "Last One Standing" This past Friday I traveled down to Burlington with my friends Justin, Jamie, and Steve. The purpose of our trip was to see Justin and his band, Last One Standing, play at his old high school in Colchester. We all met around three o'clock, then piled into Justin's black, Volkswagen GTI, behind the Senators dorm. His car being a little used, it took fifteen minutes to actually be on our way. We put on some fast-paced driving music, a band called INTEGRITY(they're a hardcore band), and left the worries of Johnson behind us. The trip was a lot smoother in good company, even though our driver, Justin was getting a little frustrated while driving in heavy traffic. He has a short temper, and following a line of cars that are going thirty-five miles an hour in a fifty zone does not help. A sigh of relief passed through the car as we came into Burlington. Justin dropped me off at my house in Burlington at four o'clock, a few hours before his show started. I made my plans with them for later and sent them on their way. Something about being home makes me feel much more relaxed. Walking into your house and immediately recognizing that perfect smell of freshness (my mom keeps a clean house), flopping yourself onto your comfortable bed, now this is what makes me feel at peace.I was relieved to be home, knowing that I was going to see Kristie,a friend of mine that I'm quite fond of. A few hours slipped by with no significant happenings. I was really looking forward to seeing Kristie. She called around six, and made plans to stop by at seven. I was more than excited to see her, and when she showed up I couldn't stop smiling(I was really happy to see her). We talked for a few hours, which let me forget about my plans with Justin and the guys. It had been snowing since early that afternoon, and by nine-thirty we had three or four inches. Kristie lives in Shelburne, which is south of Burlington, and realizing the long drive in front of her, we decided to take off. We headed towards Colchester High School hoping that her car would make it there, and back to her house. It wasn't a problem, it only took us longer than we had expected. Kristie gave my a hug, a few kisses, some cigarettes, and we said our good-byes. She drove off into the snowy night, and already I missed her.

A heart, a life, a cure

What causes heart problems? Young and old people alike have been keen on the effects of heart problems mostly leading to stroke, disability of immobility, even death.We know of the heart as a concept of biological lifeworks affecting the brain, blood flow and other functions of human overall body system. The context of the heart continuously contracting, pumping and relaxing warrants constant supply of oxygen carrying blood and nutrients. The presence of cholesterol plaque which was found to accumulate through the years will successfully block the flow in the coronary artery. This is turn will deprive the heart of its vital requirement.Lately people have realized the importance of looking to the effects of high cholesterol and diet but it seems not to work on a lot of adults anymore. Are we coming in to the theory of starting life, in its literal meaning, at a very early age of pre teens like the age of ten to twelve? Finding difficulties in controlling the disease implies human inte lligence inability to create appropriate interventions. This paper seeks to recommend early age intervention as appropriate part solution at a macro level of the problem. Let’s take a look with the cause of heart system failures.Cholesterol plaque is seen to be increased by smoking, fatty foods, inactivity, high blood pressure and high cholesterol levels. The five causes are notably common and are expected to affect people in as early as the age of thirty.Cholesterol build up may not be detected immediately since it is slow and accumulates over years. Cholesterol plaque grows and merged with other cholesterol plaques that has infiltrated through the walls of the artery through the years. Plaque rupture and heart attacks structural damage are irreversible and shall be noted and understood by every human being on this planet.Smoking reflects social habits, social classification, and produces layers of platelets that progresses to thrombosis or blood clots resulting to rapid inc rease of heart rate (Schneider 2006).High blood pressure is the common product of stress generated psychosocial factors of anger, hostility, depression, work overload, and anxiety. Cholesterol rich diet more in saturated fat increases cholesterol levels.Dissecting each of the causes and realizing the effects on controlling over intake in an adult will make us understand that doctors may just be generating prescriptions to extend life and sustain the heart but not intervention. Intervention in an adult stage where cholesterol plaques were already accumulated and have been affecting heart beats is a matter of superficial medical practice.Analysis will show that man as intelligent as he is cannot prevent the onset of cholesterol deposits which immaturity and childhood practices of more saturated fats intake have been made a fad for children and youth. Diet and practices before teens are simply irresistible and uncontrollable where parents commonly regard it as an approved or agreeable food habits. In the life of a person, please take note where you eat most of the don’ts and you will see that it is in the pre teens. This is the age where cholesterol intake interventions shall be properly managed and controlled.The psychosocial conditions of stress and smoking in both adult and young people are always present no matter how hard the government seeks to control economics and environment. The heart disease effect is one sure thing which a general prescription to sustain blood flow can be generated to extend life but the attempt to make interventions on the psychosocial factors of stress and smoking points to a lot of relevant network of sub problems and headaches.Everything refers to a change in the menu, availability of the food, corresponding budget, and a whole lot of factors covering human interaction and stress. Research has not even started to perfect the failing conditions of family life and failing government strategies. These are the contributing fact ors of mankind’s failure to decrease heart illness death rates. The only option available is treatment of emergencies and prolonging life. That is our reality and it still is not changing.